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Case Studies 
April 27, 2022
Wallet Payments are extremely easy ways to minimize donor friction by significantly reducing the fields a user has to complete....
April 20, 2022
Make it easy for donors to start giving monthly. FlexFormz gives you messaging right on your form, encouraging donors to...
April 16, 2021
Donors probably understand that giving monthly will help your organization do more good, but their day-to-day life will largely go...
February 15, 2021
As a general rule of thumb, always have your gift array start from lowest to highest amounts. Testing shows over...
October 1, 2020
For your major donor segments, try omitting suggested gift amount buttons. Your test results are likely to show that your...
August 4, 2020
A $500, $1,000, or even $5,000 ‘stretch gift’ option can significantly increase online giving performance. If your suggested gift amounts...
April 15, 2020
Avoid lengthy introductory copy (if you must explain the need, use a 2-part FlexFormz and put the copy in the...
January 10, 2020
Avoid the use of the word “Today” with the internet calls to action. Use “Now” instead. Today is a direct mail word...
October 23, 2019
The recommended amount is no more than 3 suggested amounts plus a blank/any amount field. Any more than 3 diminishes...
September 17, 2019
Test using an “Anywhere Button” on your main homepage banner (rather than linking to a full-page form, which sends donors...
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