Nonprofits rely on effective fundraising to fulfill their missions, so it is vital to building lasting relationships with donors. Here are some pro fundraising tips for making your fundraiser a success.
Wallet Payments are extremely easy ways to minimize donor friction by significantly reducing the fields a user has to complete….
April 27, 2022
Make it easy for donors to start giving monthly. FlexFormz gives you messaging right on your form, encouraging donors to…
April 20, 2022
Make Monthly Giving an Upgrade!
Donors probably understand that giving monthly will help your organization do more good, but their day-to-day life will largely go…
April 16, 2021
From Lowest to Highest
As a general rule of thumb, always have your gift array start from lowest to highest amounts. Testing shows over…
February 15, 2021
Omit Suggested Gift Amount Buttons
For your major donor segments, try omitting suggested gift amount buttons. Your test results are likely to show that your…
October 1, 2020
Test Your Stretch Gift Amount
A $500, $1,000, or even $5,000 ‘stretch gift’ option can significantly increase online giving performance. If your suggested gift amounts…
August 4, 2020
Place Form Fields As High Above The Fold As Possible
Avoid lengthy introductory copy (if you must explain the need, use a 2-part FlexFormz and put the copy in the…
April 15, 2020
It’s NOW or Never!
Avoid the use of the word “Today” with the internet calls to action. Use “Now” instead. Today is a direct mail word…
January 10, 2020
Review Your Suggested Gift Array Amounts
The recommended amount is no more than 3 suggested amounts plus a blank/any amount field. Any more than 3 diminishes…
October 23, 2019
The “Anywhere Button”
Test using an “Anywhere Button” on your main homepage banner (rather than linking to a full-page form, which sends donors…
September 17, 2019