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Nonprofits rely on effective fundraising to fulfill their missions, so it is vital to building lasting relationships with donors. Here are some pro fundraising tips for making your fundraiser a success.

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Tips

Make Monthly Giving an Upgrade!

Donors probably understand that giving monthly will help your organization do more good, but their day-to-day life will largely go…

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April 16, 2021

Tips

From Lowest to Highest

As a general rule of thumb, always have your gift array start from lowest to highest amounts. Testing shows over…

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February 15, 2021

Tips

Omit Suggested Gift Amount Buttons

For your major donor segments, try omitting suggested gift amount buttons. Your test results are likely to show that your…

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October 1, 2020

Tips

Test Your Stretch Gift Amount

A $500, $1,000, or even $5,000 ‘stretch gift’ option can significantly increase online giving performance. If your suggested gift amounts…

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August 4, 2020

Tips

Place Form Fields As High Above The Fold As Possible

Avoid lengthy introductory copy (if you must explain the need, use a 2-part FlexFormz and put the copy in the…

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April 15, 2020

Tips

It’s NOW or Never!

Avoid the use of the word “Today” with the internet calls to action. Use “Now” instead. Today is a direct mail word…

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January 10, 2020

Tips

Review Your Suggested Gift Array Amounts

The recommended amount is no more than 3 suggested amounts plus a blank/any amount field. Any more than 3 diminishes…

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October 23, 2019

Tips

The “Anywhere Button”

Test using an “Anywhere Button” on your main homepage banner (rather than linking to a full-page form, which sends donors…

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September 17, 2019

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