Flexformz
It’s NOW or Never!

It’s NOW or Never!

Tips January 10, 2020

Avoid the use of the word “Today” with the internet calls to action. Use “Now” instead. Today is a direct mail word (direct mail often stays around physically on the table, desk, for a day or more, so “today” is relevant), NOW is the online word (people seldom return to the online decision point later in the same day; it’s NOW or never for most giving decisions).

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