As a general rule of thumb, always have your gift array start from lowest to highest amounts. Testing shows over and over again that a low-to-high approach is going to outperform a high-to-low gift array. Be sure to also test just a standalone blank open input field, especially with your major donors. When you choose not to suggest amounts, many times the donation amount the average gift amount will increase.
Employer Gift Matching 101: The Ultimate Guide to Double Donations
August 3, 2021