As a general rule of thumb, always have your gift array start from lowest to highest amounts. Testing shows over and over again that a low-to-high approach is going to outperform a high-to-low gift array. Be sure to also test just a standalone blank open input field, especially with your major donors. When you choose not to suggest amounts, many times the donation amount the average gift amount will increase.
3 Ways to Fuel Your Fundraising at Year-End
November 18, 2022
Releases / Updates
Gift Catalog: Get ready to launch your year-end campaign and watch your donor list grow
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