A $500, $1,000, or even $5,000 ‘stretch gift’ option can significantly increase online giving performance. If your suggested gift amounts are too low, you run the distinct risk of downgrading your online donations.
The average online donation — for many nonprofits — is over $100. Yet the largest suggested amount is often too low. Don’t downgrade your donors by asking for too little! Test your stretch gift amount! Have you tested a stretch gift of $500, $600, $1,000 or even $5,000? Your results may be a pleasant surprise as you watch total giving increase!