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Wallet Payments are extremely easy ways to minimize donor friction by significantly reducing the fields a user has to complete....
Make it easy for donors to start giving monthly. FlexFormz gives you messaging right on your form, encouraging donors to...
Donors probably understand that giving monthly will help your organization do more good, but their day-to-day life will largely go...
As a general rule of thumb, always have your gift array start from lowest to highest amounts. Testing shows over...
For your major donor segments, try omitting suggested gift amount buttons. Your test results are likely to show that your...
A $500, $1,000, or even $5,000 ‘stretch gift’ option can significantly increase online giving performance. If your suggested gift amounts...
Avoid lengthy introductory copy (if you must explain the need, use a 2-part FlexFormz and put the copy in the...
Avoid the use of the word “Today” with the internet calls to action. Use “Now” instead. Today is a direct mail word...
The recommended amount is no more than 3 suggested amounts plus a blank/any amount field. Any more than 3 diminishes...
Test using an “Anywhere Button” on your main homepage banner (rather than linking to a full-page form, which sends donors...
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